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September 21 2012

cloudcomputing1

Why CIOs Are Quickly Prioritizing Analytics, Cloud and Mobile

Why CIOs Are Quickly Prioritizing Analytics, Cloud and Mobile


SaaS
Customers are quickly reinventing the way they decide to understand new products, keep current on existing ones, and turn into faithful to those brands they most value. The best-run companies are all over this, orchestrating their IT ways to be as responsive as possible.


SaaS
The luxurious of long technology evaluation cycles, introspective analysis of systems, and long deployment timeframes are giving approach to rapid deployments and systems made for accuracy and speed.



CIOs must be equally as strong at strategic planning and execution since they are at technology. Many are quickly prioritizing analytics, cloud and mobile strategies to stay in step making use of their changing rapidly customer bases. This is very true for all those companies with lower than $1B in sales, as analytics, cloud computing and mobility could be combined to compete effectively against their larger rivals.



What’s Driving CIOs - A Look At Technology Priorities



Gartner’s annual survey of CIOs includes 2,300 respondents positioned in 44 countries, competing in every major industries. As from the last annual survey, the three-highest rated priorities for investment from 2012 to 2015 included Analytics and Business Intelligence (BI), Mobile Technologies and Cloud Computing.



How Industries Prioritize Analytics, Cloud and Mobile



When these priorities are analyzed across eight key industries, patterns emerge showing the way the communications, media and services (CMS) and manufacturing industries hold the highest immediate growth possibility of mobility (Next 24 months). In Big Data/BI, Financial Services is projected to become the fastest-developing industry plus Cloud computing, CMS and Government.



In analyzing this and related data, a user profile of early adopter enterprises emerges. These are companies who're depending on knowledge-intensive business models, have formulated and master running virtual organization structures, count on mobility to connect with and create relationships with customers, and possess deep analytics expertise. Simply speaking, their business models go ahead and take better of what mobility, Big Data/BI and cloud computing have to give you and align it to their strategic plans and programs. The following figure, Vertical Industry Growth by Technology Over the Next 5 years, shows the prioritization and relative growth by industry.



How Mobility Could Emerge Because the Trojan Horse of Enterprise Software



Bring Your Own Device (BYOD), the rapid ascent of enterprise application stores, as well as the high expectations customers have of continual mobile app usability and gratifaction improvements are just three of numerous factors driving mobility growth.



Equally as significant may be the success many mid-tier companies are having in competing with their larger, more globally known rivals using mobile-based Crm (CRM), warranty management, service and spare parts procurement strategies. What smaller competitors don't have any breadth they may be greater than getting back together for in speed and responsiveness. Gartner’s IT Market Clock for Enterprise Mobility, 2012 captures how mobility is changing the type of competition.



Important thing - By excelling at the orchestration of analytics, cloud and mobile, enterprises can differentiate where it matters most - by delivering a fantastic customer experience. Mobility can emerge being an enterprise Trojan Horse since it unleashes accuracy, precision and speed into customer-facing processes that larger, complacent competitors might have overlooked.

Don't be the product, buy the product!

Schweinderl